The existing logo was overly detailed in regards to imagery and colour, and lacked typographic refinement. The revised logo presents a better representation of the organization, through the familiar imagery of a house & dog house, highlighting the organization’s focus on homeless youth and their pets. The simple imagery was paired with clean and simple typography.

Brand colours were kept the same in order to maintain the warmth and trust that come in associated with the existing colour scheme, as well as to keep the familiarity within the organization.